Thought leaders from innovative software, technology and enterprise businesses.
Eric M. Elfman
Eric is the co-founder and CEO of Onit and is passionate about building great software companies. Eric is a serial entrepreneur founding four companies in the last 25 years, two of which have been software startups. At Onit, Eric is responsible for overseeing the company's overall strategic direction, planning and execution.
Previously, he served as an entrepreneur in residence for the Houston Technology Center (HTC), a business accelerator for Houston-based emerging technology companies.
Eric's first software start-up, Datacert, Inc., is an industry-leading provider of corporate, legal and IP spend and matter management solutions for Fortune 500 companies. During his 10+ years serving as the CEO, president and chairman of the board he grew the company to $28 million in revenue and secured more than 100 Fortune 500 customers. Under his leadership, Datacert become one of the fastest-growing technology companies in North America with three consecutive listings on the Inc. 500.
Prior to Datacert, Eric co-founded PeerPoint Technologies, where his work helped identify new technology for e-invoice data management. Eric is a pioneer in the creation of the Legal Electronic Data Exchange Standard (LEDES) and is an authority on the Uniform Task Based Management System (UTBMS).
In 2002, he was named the Ernst & Young Entrepreneur of the Year award for emerging technology. Eric has an undergraduate degree in English literature and earned an MBA from Rice University. He is a member of the Rice Alliance for Technology and Entrepreneurship and serves as a board member for the Make-a-Wish Foundation of the Texas Gulf Coast and Louisiana, a non-profit organization that grants wishes for children with life-threatening illnesses.
Eric Smith brings extensive experience in software development and technical leadership to Onit. As Onit's co-founder and chief technology officer, he is responsible for the technical and strategic direction of its products. With nearly 13 years of experience in the legal technology industry, he has deep domain experience in the legal electronic invoicing and spend management arena.
Prior to Onit, he co-founded Datacert, a leading provider of corporate, legal and IP spend and matter management solutions, and served as the CTO for nearly 10 years. During his tenure at DataCert, he was a key member of the executive team that assisted with growing the company to more than 200 employees and was responsible for managing the overall technical architecture of the company's products and services.
He was also instrumental in providing cross-functional direction and leadership for research and development initiatives, product development and managing a complex and globally distributed workforce.
Eric holds a bachelor's degree from SMU.
Matt DenOuden joins Onit with nearly 30 years of legal industry experience. From 1990 to 2002, Matt spent a dozen years practicing law as a partner in a boutique defense firm in Hartford, Connecticut. While there, he started and grew an early e-discovery technology practice. In 2002, he left private practice to join a young e-billing company, TyMetrix. As vice president of sales for TyMetrix for 14 years, he helped take the company from four clients and $2M in revenue to 250 clients and $60M in revenue.
Matt has spent his working life in the field with clients and industry leaders and has a passion for developing solutions to manage the business of law. He spent the last year as a managing director at Huron Consulting (now Consilio) where he worked closely with legal operations leaders around the country as they devised operational strategies and technology road maps for their law departments. Matt will now resume a familiar role as the Vice President of Sales at the fastest growing legal solutions company, Onit.
Matt has a bachelor's degree in English from the University of Hartford and a J.D. from The University of Connecticut School of Law.
John Gilman brings more than twenty years of experience in new product development in the legal industry to Onit. He is responsible for the product roadmap and helps drive product strategy, direction, prioritization and pricing to drive customer growth and revenue.
In the past 10 years, John has designed commercial software applications and solutions used daily by attorneys and support staff at the largest law departments and law firms in the world. These applications are used to process billions of dollars in legal invoices annually.
John's professional experience includes new product research and development, product management and a few years practicing insurance defense law. With a background in law and experience in user design, agile software development methodologies and continuous quality improvement, John brings a unique set of skills to problem solving in the legal domain.
Prior to Onit, John served in various strategic roles at Datacert, a leading provider of corporate, legal and IP spend and matter management solutions. During his seven year tenure, he served as the VP of Operations, Director of Research and Development and Director of Product Management.
John has a bachelor's degree in philosophy from Purdue University and a J.D. from University of Kansas.
Jill Black is a seasoned marketing and communications professional with more than 14 years of professional experience. Currently, she is responsible for driving Onit's marketing and communication strategies.
Previously, she was the senior marketing manager at Vignette Software, a global leader in enterprise content management, and was responsible for corporate marketing initiatives including public relations, corporate communications, branding and the customer reference program.
Prior to Vignette, she served as the director of marketing for Datacert, a leading provider of corporate, legal and IP spend and matter management solutions, and drove the strategic planning and execution of all corporate marketing programs in the US, Canada and Europe. Responsibilities at Datacert included overseeing tradeshow and seminar management, internal and external communication, media relations, advertising and collateral and website development.
In 2008, she was recognized by the Business Marketing Association (BMA) with the Business-to-Business (B2B) Marketer of the Year award. Jill graduated from Northern Arizona University with a bachelor's degree in public relations.
Cole Morgan has more than 20 years of management experience in the legal technology and legal operations sectors. In his current role with
Cole began his career as an early-stage venture participant and ultimately served as vice president of professional services for DataCert, a company pioneering legal software technology. There, he held a variety of roles including product management, sales engineering and professional services management. He has also held a variety of positions in management consulting to large corporate legal departments. Cole graduated from Texas A&M University with a bachelor’s degree in Management Information Systems and earned his MBA at Rice University.
Brian Hauf brings more than 20 years of technology industry experience in customer success, professional services and marketing to Onit. He leads Onit’s customer success organization and is responsible for our clients’ success in all post sale engagements with Onit.
Prior to Onit, he was a member of Convio’s executive team that launched the SaaS eCRM start-up, led it to an industry leader and a successful IPO offering before being acquired by Blackbaud. During his tenure at Convio, he built the customer success organization that served more than 1,300 clients and $70 million in revenue.
Before Convio, Brian spent five years at Dell Computer as a senior manager in marketing, four years as a management consultant at McKinsey & Company, a leading international management consulting firm, and three years in IT consulting at companies including Andersen Consulting (now Accenture).
Brian has a MBA degree from the University of Chicago and a BBA degree from the University of Iowa.
Bernie Barcio has more than 20 years of software development experience with more than half of that time in startup environments. As Onit's vice president of development, Bernie is responsible for the analysis, development, testing, and deployment processes involved in software delivery. Bernie has specialized in building teams and right-sizing process with a focus on efficiently delivering software to users. He strongly believes communication and the ability of an empowered team where any individual can make the keen observation that drives success.
Bernie has spent the last 10 years in the legal technology industry. He has been responsible for team leadership on several metadata driven platforms including Onit's App Builder. The generalized nature of the platform leads to flexible and extensible software that can easily adapt to solve a variety of business problems.
Bernie's first experience with a software development team was at a startup in which he developed core capabilities and visualization of a distributed system toolkit. He developed the company's first automated tests and from that point on he has valued honest, visible, and recurring communication as the key to success.
Bernie holds two bachelor's degrees from Rice University and a master's degree from the University of Texas at Austin.
Paul Wallace brings more than 18 years of information technology experience in both the “direct” and “channel” markets, along with leadership in P&L, consultative sales, operations, and change management to Onit. As vice president of sales enablement, he oversees Onit’s sales and marketing alignment and the development of processes, content and solutions to help drive growth in the sales and account management vertical.
Previously, Paul was at SHI Corporate Division, where he developed and executed the “go to market” strategy that, starting from ground zero, saw the acquisition of 6,200 new customers and revenue of $623 million in two years. Partnering with key vendor partners like Dell, HP and VMware he was able to accelerate Data Center product sales two times faster than forecasted. Previous to SHI, Wallace led the ground up development of three separate billion dollar business entities, Dell's Public Transaction Group, the SMB Relationship Division, and the Internet Partners Division.
Paul obtained a BA in finance from the University of Texas at Dallas.
Rahul Saraf has more than a decade of real time involvement and world-class knowledge of the software industry from India and abroad. He plays an instrumental role in the management, development and support of application software systems.
His journey started with Midas Communications to Pune Software Ltd. in India. During his career, he was responsible for managing teams and software development and has achieved outstanding results in both areas.
Some of his achievements during his tenure include:
- Development and design of UNIX discovery, J2EE, SAN etc. module
- Started as a single developer and grew the team to 18 people
- Maintained zero percentage attrition for 5 years
- Managed and maintained ADDM product
- Worked with technical support to assess customer problems and determine the best course of action
- Mentored teams/colleagues to break-down complex problems into simpler ones and evaluate alternative approaches
- Helped program managers on various POC’s to generate business in various geographies
- Participated in various customer visits to monitor how products were being used so he could make changes in the development process related to quality and ease of use
He has a master’s degree in computer science from Mumbai University and a master’s degree in business administration from Symbiosis Institute of Business Management. Additionally, he is certified in Scrum Master and Java Sun. Additional certifications include:
- MS paper certification for NMS (Network Management System)
- Certified ITIL foundation version
Prior to Onit, his entrepreneurship diverted his path towards the formation of a new venture, Cloudscape Software Pvt. Ltd. in India where he was the founder.
Rahul Saraf is committed to excellence having a great focus on assembling a team to bring that concept to life. He is responsible for overseeing the activities of the entire organization for the Onit India office. His primary objective is to ensure that all business goals are reached. Other responsibilities include guiding and monitoring the overall workflow of the organization from a high-level perspective.
Anand Patel brings extensive experience in building and implementing enterprise architectures and architectural solutions for banking, telecom and the IT service management domain. With nearly 17 years of experience in product development in the banking and telecom industry, he has worked with a variety of customers in BFSI and telecom domain in India, South East Asia, and Europe.
Prior to Onit, he co-founded Cloudscape Software Pvt. Ltd., a start-up responsible for building innovative solutions for the cloud using cutting-edge technology. He has designed and delivered secure multi-tenant applications for the cloud. He has proven experience as a technical leader for teams of skilled architects and developers.
Before Cloudscape, Anand spent thirteen years as a senior technology manager at RSystems International Ltd. where he was recognized for his contributions, deep commitments and passion for building and implementing enterprise architectures and architectural solutions for banking, telecom and IT service management domain. He provided technical leadership to product development teams with responsibilities of evolving product architecture for new or existing products on various technology platforms. He served as the primary liaison with various product management and marketing teams, senior developers, and quality assurance to ensure the technical soundness of the product line.
Anand holds a bachelor degree in computer science from Pune University.