Onit, Inc.

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Management Team

Thought leaders from innovative software, technology and enterprise businesses.

Eric M. Elfman

Eric is the co-founder and CEO of Onit and is passionate about building great software companies. Eric is a serial entrepreneur founding four companies in the last 25 years, two of which have been software startups. At Onit, Eric is responsible for overseeing the company's overall strategic direction, planning and execution.

Previously, he served as an entrepreneur in residence for the Houston Technology Center (HTC), a business accelerator for Houston-based emerging technology companies.

Eric's first software start-up, Datacert, Inc., is an industry-leading provider of corporate, legal and IP spend and matter management solutions for Fortune 500 companies. During his 10+ years serving as the CEO, president and chairman of the board he grew the company to $28 million in revenue and secured more than 100 Fortune 500 customers. Under his leadership, Datacert become one of the fastest-growing technology companies in North America with three consecutive listings on the Inc. 500.

Prior to Datacert, Eric co-founded PeerPoint Technologies, where his work helped identify new technology for e-invoice data management. Eric is a pioneer in the creation of the Legal Electronic Data Exchange Standard (LEDES) and is an authority on the Uniform Task Based Management System (UTBMS).

In 2002, he was named the Ernst & Young Entrepreneur of the Year award for emerging technology. Eric has an undergraduate degree in English literature and earned an MBA from Rice University. He is a member of the Rice Alliance for Technology and Entrepreneurship and serves as a board member for the Make-a-Wish Foundation of the Texas Gulf Coast and Louisiana, a non-profit organization that grants wishes for children with life-threatening illnesses.

Eric Smith

Eric Smith brings extensive experience in software development and technical leadership to Onit. As Onit's co-founder and chief technology officer, he is responsible for the technical and strategic direction of its products. With nearly 13 years of experience in the legal technology industry, he has deep domain experience in the legal electronic invoicing and spend management arena.

Prior to Onit, he co-founded Datacert, a leading provider of corporate, legal and IP spend and matter management solutions, and served as the CTO for nearly 10 years. During his tenure at DataCert, he was a key member of the executive team that assisted with growing the company to more than 200 employees and was responsible for managing the overall technical architecture of the company's products and services.

He was also instrumental in providing cross-functional direction and leadership for research and development initiatives, product development and managing a complex and globally distributed workforce.

Eric holds a bachelor's degree from SMU.

John Gilman

John Gilman brings more than twenty years of experience in new product development in the legal industry to Onit. He is responsible for the product roadmap and helps drive product strategy, direction, prioritization and pricing to drive customer growth and revenue.

In the past 10 years, John has designed commercial software applications and solutions used daily by attorneys and support staff at the largest law departments and law firms in the world. These applications are used to process billions of dollars in legal invoices annually.

John's professional experience includes new product research and development, product management and a few years practicing insurance defense law. With a background in law and experience in user design, agile software development methodologies and continuous quality improvement, John brings a unique set of skills to problem solving in the legal domain.

Prior to Onit, John served in various strategic roles at Datacert, a leading provider of corporate, legal and IP spend and matter management solutions. During his seven year tenure, he served as the VP of Operations, Director of Research and Development and Director of Product Management.

John has a bachelor's degree in philosophy from Purdue University and a J.D. from University of Kansas.

Jill Black

Jill Black is a seasoned marketing and communications professional with more than 14 years of professional experience. Currently, she is responsible for driving Onit's marketing and communication strategies.

Previously, she was the senior marketing manager at Vignette Software, a global leader in enterprise content management, and was responsible for corporate marketing initiatives including public relations, corporate communications, branding and the customer reference program.

Prior to Vignette, she served as the director of marketing for Datacert, a leading provider of corporate, legal and IP spend and matter management solutions, and drove the strategic planning and execution of all corporate marketing programs in the US, Canada and Europe. Responsibilities at Datacert included overseeing tradeshow and seminar management, internal and external communication, media relations, advertising and collateral and website development.

In 2008, she was recognized by the Business Marketing Association (BMA) with the Business-to-Business (B2B) Marketer of the Year award. Jill graduated from Northern Arizona University with a bachelor's degree in public relations.

Brian Hauf

Brian Hauf brings more than 20 years of technology industry experience in customer success, professional services and marketing to Onit. He leads Onit’s customer success organization and is responsible for our clients’ success in all post sale engagements with Onit.

Prior to Onit, he was a member of Convio’s executive team that launched the SaaS eCRM start-up, led it to an industry leader and a successful IPO offering before being acquired by Blackbaud. During his tenure at Convio, he built the customer success organization that served more than 1,300 clients and $70 million in revenue.

Before Convio, Brian spent five years at Dell Computer as a senior manager in marketing, four years as a management consultant at McKinsey & Company, a leading international management consulting firm, and three years in IT consulting at companies including Andersen Consulting (now Accenture).

Brian has a MBA degree from the University of Chicago and a BBA degree from the University of Iowa.

Paul Wallace

Paul Wallace brings more than 18 years of information technology experience in both the “direct” and “channel” markets, along with leadership in P&L, consultative sales, operations, and change management to Onit. As vice president of sales enablement, he oversees Onit’s sales and marketing alignment and the development of processes, content and solutions to help drive growth in the sales and account management vertical.

Previously, Paul was at SHI Corporate Division, where he developed and executed the “go to market” strategy that, starting from ground zero, saw the acquisition of 6,200 new customers and revenue of $623 million in two years. Partnering with key vendor partners like Dell, HP and VMware he was able to accelerate Data Center product sales two times faster than forecasted.  Previous to SHI, Wallace led the ground up development of three separate billion dollar business entities,  Dell's Public Transaction Group, the SMB Relationship Division, and the Internet Partners Division.
Paul obtained a BA in finance from the University of Texas at Dallas.