Why Onit

Yes, Onit’s approach to streamlining business processes—better workflows, not better databases—is unique, and it does set us apart. But what’s often forgotten are the minds behind that approach. The team at Onit is made up of some of the best minds in the legal technology industry, including the people who actually created it more than 20 years ago.

And that’s why when the question of “Why Onit?” is asked, our answer is that we love our product and our team.

When Eric M. Elfman and Eric Smith founded Onit in 2011, the company focused on legal project management software. Since then, the team at Onit has grown, adding more and more of the smartest minds in the industry, and the software has evolved—bridging the gap between systems of record and systems of engagement.

Today, our team continues to grow, and it continues to innovate. Now, our solutions are transforming the way Fortune 500 companies and billion dollar legal departments drive operational and process improvements. We help customers find gains in efficiency, reduce costs, and complete transactions quicker.

Meet our leaders

Eric M. Elfman

Co-founder and Chief Executive Officer

Eric is passionate about building great software companies. He’s a serial entrepreneur founding four companies in the last 25 years, two of which have been software startups.

At Onit, Eric oversees the company’s overall strategic direction, planning and execution. Previously, he served as an entrepreneur in residence for the Houston Technology Center (HTC), a business accelerator for Houston-based emerging technology companies.

Eric’s first software start-up, Datacert, Inc., is an industry-leading provider of corporate, legal and IP spend and matter management solutions for Fortune 500 companies. During his more than ten years as the CEO, president and chairman of the board, he grew the company to $28 million in revenue and secured more than 100 Fortune 500 customers. Under his leadership, Datacert became one of the fastest-growing technology companies in North America with three consecutive listings on the Inc. 500.

Prior to Datacert, Eric co-founded PeerPoint Technologies, where his work helped identify new technology for e-invoice data management. Eric is a pioneer in the creation of the Legal Electronic Data Exchange Standard (LEDES) and is an authority on the Uniform Task Based Management System (UTBMS).

In 2002, he was named the Ernst & Young Entrepreneur of the Year award for emerging technology. Eric has a bachelor’s degree in English literature and earned an MBA from Rice University. He is a member of the Rice Alliance for Technology and Entrepreneurship and serves as a board member for the Make-a-Wish Foundation of the Texas Gulf Coast and Louisiana, a non-profit organization that grants wishes for children with life-threatening illnesses.

Eric Smith

Co-founder and Chief Technology Officer

Eric Smith brings extensive experience in software development and technical leadership to Onit. With nearly twenty years of experience in the legal technology industry, he has broad domain experience in the legal electronic invoicing and spend management arena. As Onit’s co-founder and chief technology officer, he is responsible for the technical and strategic direction of the company’s products.

Prior to Onit, he co-founded Datacert, a leading provider of corporate, legal and IP spend and matter management solutions, serving as the CTO for nearly 10 years. During his tenure at Datacert, he was a key member of the executive team that assisted with growing the company to more than 200 employees and was responsible for managing the overall technical architecture of the company’s products and services.

He was also instrumental in providing cross-functional direction and leadership for research and development initiatives, product development and managing a complex and globally distributed workforce.

Eric holds a bachelor’s degree from Southern Methodist University.

York Richards

Chief Financial Officer

York Richards brings more than 15 years of finance and operations experience to Onit, including CFO positions at several privately held companies in the Internet and technology industries. He has built large, multi-national finance organizations, completed many strategic acquisitions and divestitures, raised capital in debt and equity markets and managed multiple shareholder exits.

A seasoned executive with extensive experience managing finance organizations for high-growth companies, he most recently served as CFO at Riversand Technologies, Inc. where he was responsible for overall financial operations and reporting. As CFO at Onit, York is responsible for ensuring the finance organization can help the company drive growth while capitalizing on the accelerating demand for software solutions that drive efficiency and process automation.

York holds a master’s degree in science and a bachelor’s degree in Business Administration from Texas A&M University.

Matt DenOuden

Vice President of Global Sales

Matt DenOuden has nearly 30 years of legal industry experience, including a dozen years practicing law as a partner in a boutique defense firm in Hartford, Connecticut. While there, he started and grew an early e-discovery technology practice. In 2002, he left private practice to join a young e-billing company, TyMetrix. As vice president of sales for TyMetrix for 14 years, he helped take the company from four clients and $2 million in revenue to 250 clients and $60 million in revenue.

Matt has spent his career working with clients and industry leaders and has a passion for developing solutions to manage the business of law. Most recently, he was a managing director at Huron Consulting (now Consilio) where he worked closely with legal operations leaders around the country as they devised operational strategies and technology roadmaps for their law departments.

Matt has a bachelor’s degree in English from the University of Hartford and a J.D. from The University of Connecticut School of Law.

Cole Morgan

Vice President of Operations

Cole Morgan has more than 20 years of management experience in the legal technology and legal operations industries. At Onit, Cole is responsible for Strategic Alliances, including the Onit Partner Program, Training & Certification and the Managed Services offerings. Prior to joining Onit, Cole was the director of legal business operations for a Global 500 petrochemical corporation where he was responsible for the management of business operations for corporate legal and public affairs.

Cole began his career as an early-stage venture participant in Datacert and ultimately served as vice president of professional services. He also served as a management consultant to large corporate legal departments.

Cole graduated from Texas A&M University with a bachelor’s degree in Management Information Systems and earned his MBA at Rice University.

Jill Black

Vice President of Marketing

Jill Black is a seasoned marketing and communications professional with nearly 20 years of experience delivering marketing, communication and branding results for software and technology companies.

As VP of Marketing at Onit, she is responsible for the management and execution of all aspects of the marketing function including demand generation, messaging and brand awareness, email marketing and public and analyst relations. Additional responsibilities include guiding the development of premium content, overseeing the budget, analyzing campaign metrics and evolving the Onit brand globally to highlight the company’s innovative value proposition.

Previously, she served as senior marketing manager at Vignette Software, a global leader in enterprise content management.  Prior to Vignette, she served as the director of marketing for Datacert, a leading provider of corporate, legal and IP spend and matter management solutions, and drove the strategic planning and execution of all corporate marketing programs in the United States, Canada and Europe.

In 2008, she was recognized by the Business Marketing Association (BMA) with the Business-to-Business (B2B) Marketer of the Year award. Under her leadership at Datacert, the marketing team won numerous marketing, communication and public relations awards during her tenure.

Jill graduated from Northern Arizona University with honors with a bachelor’s degree in Public Relations and a minor in Speech Communication.

Brian Hauf

Vice President of Customer Success

Brian Hauf brings more than 20 years of technology industry experience in customer success, professional services and marketing to Onit. He leads Onit’s customer success organization and is responsible for serving our clients in all post-sale engagements with Onit.

Prior to Onit, he was a member of Convio’s executive team that launched the SaaS eCRM start-up, led it to an industry leader and a successful IPO offering before being acquired by Blackbaud. During his tenure at Convio, he built the customer success organization that served more than 1,300 clients and $70 million in revenue.

Before Convio, Brian spent five years at Dell Computer as a senior manager in marketing; four years as a management consultant at McKinsey & Company, a leading international management consulting firm; and three years in IT consulting, including with Andersen Consulting (now Accenture).

Brian has a master’s degree from the University of Chicago and a bachelor’s degree in Business Administration from the University of Iowa.

What's Happening At Onit

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Onit’s Apptitude Platform Part I: The Differentiator

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Onit’s Fired Up and Ready for ACC Annual Meeting in Austin, Texas

Onit is all set to participate in this year’s ACC Annual Meeting in Austin, Texas October 21-24 at the Austin Convention Center. The world’s largest educational event for in-house legal counsel, the ACC Annual Meeting includes two-and-a-half days of unsurpassed networking opportunities and advanced education seminars focused on leading topics of interest to the in-house […]

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Committed to Our Customer’s Success: Learn More on Our Latest Podcast

We’re excited to announce our latest podcast! In this episode, customer success team members Tawnya Thorman and Stephanie Bullard discuss what their team is all about. Tawnya and Stephanie start by giving a little background about their previous work with different companies. They then share their thoughts about what the customer success team does, including […]

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Onit’s Own York Richards a Finalist for CFO of the Year, 2018

Onit is excited to announce that our chief financial officer, York Richards, has been selected as a finalist by the Houston Business Journal for CFO of the Year, 2018! The CFO of the Year Awards shine the spotlight on top financial executives across the city. All finalists are the CFO or the principal financial officer […]

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What Our Customers Are Saying About Onit

Lauren Giammona

Director of Operations, Business Affairs & Legal, PayPal

"We really focused on a system that provided more of the back-end and the analytics that we needed. … We sacrificed some of the UI, the ease-of-use, and some of our law firms liking the old system better to get to the data that we needed."

READ THE CASE STUDY

David Cambria

Global Director of Operations – Law, Compliance and Government Relations, Archer Daniels Midland

"In its essence, it’s really important for corporate law departments to be involved in business processes and continuously optimize those processes to improve the performance
 of the business as a whole. That’s what keeps law departments innovative, creative and providing continuous value to the company.”

READ THE CASE STUDY

AIG

"The team has automated workflows and reporting supported by Onit’s business process management platform and uses DocuSign to support its contracting needs with law firm panel members. By employing competitive, market-driven tools, the LOC was able to realize reductions in hourly panel rates ranging from 2 to 32 percent. In all, the creation of the LOC and its innovative work has saved AIG more than $200 million in legal costs in 2014 alone."

READ THE CASE STUDY
2018

Awards & Recognition

  • Jaguar Land Rover (JLR) shortlisted as Transatlantic Legal Department of the Year (Onit was a contributor)
  • Onit CEO Eric M. Elfman was a finalist for the E&Y Entrepreneur of the Year
  • Onit customer Archer Daniels Midland won Best Legal Department of the Year by Corporate Counsel Magazine
  • Onit marketing team recognized as a finalist in Houston American Marketing Association (AMA) crystal awards competition
  • Onit ranked #1431 on the Inc. 5000
  • Jaguar Land Rover General Counsel Anna-Lisa Corrales (Onit Customer) Recognized as 2018 National Women in Law Honoree
2017

Awards & Recognition

  • Ranked #949 on the Inc. 5000
  • Recognized by Capterra as a Top 20 Contract Management vendor
  • Archer Daniels Midland (Onit Customer) and Onit won ACC Value Champion Award
  • Archer Daniels Midland won Transatlantic Legal Department of the Year (Onit was a major contributor)
  • Houston Business Journal Fast 100 finalist and winner
  • Houston Business Journal top B2B software companies list
  • Onit’s CEO Eric M. Elfman Recognized by Owler as a Top CEO
  • Onit and Archer Daniels Midland Won Best Use of Legal Technology by The Buying Legal Council
2016

Awards & Recognition

  • Ranked #387 on the Inc. 500
  • Recognized by Capterra as a Top 20 Contract Management vendor
  • Recognized by Gartner in the Market Guide for Enterprise Legal Management Solutions
  • Nominated as one of the best matter management vendors by Corporate Counsel magazine
  • Houston Business Journal Fast 100 finalist and winner
  • Houston Business Journal Enterprise Champion finalist
  • Houston Business Journal top B2B software companies list
2015

Awards and Recognition

  • Houston Business Journal Fast 100 finalist and winner
  • Recognized by Capterra as a Top 20 Contract Management vendor
  • Named market leader by Hyperion Research for process management and highly innovative for its “appification” approach
  • Awarded 3.5 stars for its Contract Administration and Review & Approval App by PC Magazine
  • AIG (Onit customer) won ACC Value Champion award
  • Houston Business Journal top B2B software companies list
2014

Awards and Recognition

  • Houston Business Journal top B2B software companies list
  • ZS Associates (Onit customer) won ACC Value Champion award
  • Recognized by Capterra as a Top 20 Contract Management vendor
  • AIG (Onit customer) named best legal department by Corporate Counsel Magazine

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