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Case Study
NextRoll Improves Transparency and Strengthens Collaboration with Finance Using SimpleLegal
Challenge
NextRoll, parent company of AdRoll, is a leader in personalized ad retargeting with over 35,000 active advertisers worldwide. As the company scaled, its legal department faced increasing complexity in managing outside counsel.
Legal operations were largely email-based, with individual attorneys reaching out to law firms ad hoc. There was no central system to track work in progress, and critical communications were scattered across inboxes. As a result, finance struggled to get accurate legal spend data, often making significant year-end adjustments without clear justification.
NextRoll needed an intuitive e-Billing and matter management solution that would:
- Centralize all invoice and matter-related information
- Provide clear visibility into legal spend and firm performance
- Streamline collaboration and reporting with finance
“Before SimpleLegal, we were reliant on our inboxes. Now, invoices live in one place and we can easily see what each vendor is working on, what is being charged, and how much a similar project has cost us in the past.” — Megan Scolari, Legal Operations, NextRoll
Solution
NextRoll implemented SimpleLegal to bring order, transparency, and efficiency to its legal operations. With a single source of truth for all legal invoices, the team quickly gained:
- Real-time visibility into legal spend by timekeeper, firm, and project
- Streamlined invoice review processes, reducing turnaround time and administrative burden
- Enhanced cross-functional visibility, allowing Finance, HR, Sales, and Facilities to collaborate and clarify specific line items directly
- Automation of accruals, increasing accuracy and reducing surprises at month and year-end
“From a finance standpoint, automating the accruals process is the biggest benefit. We saw a much higher response rate to requests for unbilled estimates from our law firms, and we face fewer surprises and adjustments at month and year end.” — Ilia Hua Juszczak, Senior Accountant, NextRoll
Results & ROI
SimpleLegal enabled NextRoll to operate its legal department with greater transparency, control, and alignment with business stakeholders:
Improved law firm accountability
Improved law firm accountability and spend discipline
Identification of overbilling
Identification of overbilling and unapproved tasks from outside counsel
Significant time savings
Significant time savings in invoice processing and accrual reporting
Strengthened relationship between Legal and Finance
Strengthened relationship between Legal and Finance through shared data and processes
About NextRoll
NextRoll is a marketing technology company delivering data-driven solutions for ambitious marketers. Through its business units, including AdRoll, it empowers brands of all sizes to reach, convert, and grow audiences across the web. With scalable legal operations supported by SimpleLegal, NextRoll ensures strategic alignment, cost control, and operational excellence across its business units.
Our Customers
What our customers say
Our engagement with Morae and SimpleLegal has enabled Exelon’s Legal Department greater access to real-time matter and spend management information via a consolidated dashboard and reports. Additionally, we are excited to see increased user adoption of the SimpleLegal system, which will help drive consistent behavior with the management of matters.