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Case Study

KidKraft Streamlines Legal Spend Management with SimpleLegal, an Onit Company

Challenge

KidKraft, a global leader in interactive and educational children’s products, operates in more than 90 countries and works with over 28,000 sellers worldwide. As the company scaled, so did its legal needs.

When Jonathan Hawkins joined as General Counsel, he was tasked with building the legal department from the ground up. Having previously worked in litigation-heavy environments, Jonathan knew firsthand how time-consuming and error-prone manual billing processes could be. He needed an intuitive, cost-effective solution to manage outside counsel spend, track budgets, and lay a scalable foundation for legal operations.

While many e-Billing platforms appeared overly complex and expensive, a roundtable discussion at the Association of Corporate Counsel (ACC) Conference introduced him to a simpler alternative: SimpleLegal, an Onit company.

“Most lawyers don’t have the subject matter expertise to compare systems and advise on what technology to purchase. Knowing others trusted SimpleLegal and vouched for it gave me peace of mind.”
Jonathan Hawkins, General Counsel, KidKraft

Solution

KidKraft implemented SimpleLegal to create an efficient, user-friendly e-Billing and matter management process. With minimal training and no need for complex configurations, the legal team quickly gained:

  • Visibility into legal spend with real-time reporting and analytics.
  • A centralized system of record for all invoices and matter details.
  • Seamless collaboration with the accounting team through shared data access.
  • Streamlined processes that new team members could easily learn and adopt.

Senior Paralegal Brandy Musick likened SimpleLegal to “a contract management system, but for invoices,” praising its simplicity and speed in retrieving invoice and matter information.

Results & ROI

Since implementing ReviewAI and ExtractAI, MinterEllison has improved efficiency, consistency, and client outcomes:

Countless hours saved

Countless hours saved by automating manual billing processes

Increased productivity

Increased productivity, allowing legal leadership to focus on strategic priorities

Better budget alignment

Better budget alignment through real-time data and easy report sharing

Faster access to historical billing data

Faster access to historical billing data to support audits and forecasting

Foundation set for ERP integration

Foundation set for ERP integration, enabling further operational alignment.

About KidKraft

KidKraft is a global brand recognized for imaginative, high-quality toys and furniture for children. From dollhouses and train tables to outdoor playhouses, KidKraft brings innovation and joy to playrooms around the world. As the company grows, its Legal Department continues to invest in scalable solutions that support business agility and long-term success.

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