Year: 2020

Our clients tell us every day about their challenges budgeting for outside legal counsel. Every year their law firms impose higher rates causing our clients to find more money to cover the increased cost.

Law firms have historically had overwhelming pricing power in the market — far out of proportion to what they deserve in a properly functioning market. They have been able to set their prices and demand clients pay their rates.

It’s evident this power has been wielded irresponsibly. And it’s gone on for decades.

Since the financial crisis in 2008, law firm partner rates at the most prestigious firms have increased more than 72 percent, according to Bodhala data.

With increased pressure to control operating expenses for high-stakes legal matters, corporate legal departments are forced into acting like Sisyphus, pushing a boulder uphill every year trying to stay under budget with little control over the rates they pay to outside firms.

Law firms have justified their rate increases with a series of talking points related to the cost of goods sold — increasing real estate costs, higher salaries to associates, lower realization rates, and fear of losing their partners, among others. Firms have claimed that they are passing the costs of their business onto their clients. But when you look at the data, there is no justification for price increases other than to boost firm profits.

We were interested in this reality and dug into the market looking for trends. What we’ve found validates our assumptions.

We researched law firm billing rates from the turn of the century to now and compared it to the market at large. Interestingly, the findings revealed that, relative to inflation, law firm street rates have greatly outpaced hikes in the costs for college and average rent, and only barely lagged health care premium increases.

The Bodhala Big Law Partner Index

As you can see, these elite partners have seen their rates increase dramatically, right through the Great Recession. Has this been the case in any other market? Other than in monopoly or other non-competitive markets, do CEOs get the power to increase prices by 5-12 percent every year as a matter of course?

The Current Market: Compounding Rates
Albert Einstein called compounding interest the 8th wonder of the world. “He who understands it…earns it. He who doesn’t pays it.”

Law firms have used compounding interest to generate record profits even as they claim to give clients meaningful discounts. Here’s an anonymized representation of a real firm’s increasing rates to a client between 2015 and 2018. Note the trends behind those stated rates:

As a result of this shell game of sorts, the market itself is murky. Those in legal procurement wonder, what is the ‘true’ cost? Indeed, who sets the rates? Where do these market pressures lead?

It’s the same answer year after year: costs go up and clients foot the bill.

The Future: Resetting of a Broken Market
At its basic level, a market of any kind should reset itself when the supply outnumbers the demand. The legal market has been unable to arrive at this market-clearing event due to the enormous pricing power of law firms. And law firms have that power in part because of the absence of a “source of truth” — a comprehensive dataset that gives the demand side an understanding of how law firms are price-takers in the market.

Enabling the demand side — corporate legal departments — to have verifiable, accountable data on their consumption of legal services will enable them to become active participants in the price market, and not just be passive price-takers.

This is the future we’re looking to build.

The Bodhala Difference
Bodhala is a groundbreaking legal technology platform created by lawyers to transform the half-a-trillion dollar global legal industry. Our platform refines organizational processes by empowering your legal team with deeper insights that allow you to better analyze, interpret and optimize outside counsel spend, trailblazing a new era of legal market intelligence.

With our technology and expert guidance, your legal department’s budget — that Sisyphean boulder — gets easier to understand, predict, and manage. It’s our goal that you can end this cycle for good. But it takes the power of Big Data to take on the power of status quo systems.

We’re built on data – and how we develop it, utilize it and how we analyze it for the benefit of our customers sets us apart. Our proprietary benchmarking metrics and rate review algorithms generate detailed insights into every aspect of legal spend. An intuitive dashboard puts the information you need to make more cost-effective decisions about legal service providers at your fingertips, effectively boosting efficiency and reducing your bottom line.

Bodhala’s clients understand the complexity of their work, where the market trends are, and what the next steps need to be — based on market-wide benchmarks for legal spend.

Let’s talk about the process. Bodhala takes the data you own, along with our proprietary industry data, and delivers insights into efficiency levels, law firm leverage ratios, current rates against similar firms and industry-wide averages, average matter cost, and much more.

This trove of information makes a general counsel’s team much more effective at legal spend management and getting the best outcomes from that spend. What’s more, it’s configured to help you understand precisely where your spend is and should be, compared to others in the market.

To get started, head on over to https://www.bodhala.com/demo-bodhala. We’re eager to help your legal department push that boulder.

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Shoot us an email at [email protected], and let’s talk about how to get started.

If your legal department has an eBiller, great! Your team has taken the first step to move your legal department out of the dark ages…but don’t stop there. eBillers help tell you what you paid, but not what you should spend.

* * * * *

CURRENT STATE

For over two decades, corporate legal departments have turned to eBilling platforms out of necessity. The processing and managing of bills and legal spend with their outside firms have become far too cumbersome without automated assistance, and the work and payment structures have grown increasingly complex as the years go on.

Many companies already have and rely on eBillers to manage basic legal spend needs. Wolters Kluwer’s Passport, Thomson Reuters’ Legal Tracker, and LexisNexis’ CounselLink are just a few of the major players in this legacy market. Despite this abundance of companies addressing legal administrative tasks, there is a lack of innovation addressing the strategic and analytical initiatives of legal departments. This innovation gap results in an overworked in-house legal team, spiraling costs, inaccurate reporting, and an inability to make data-driven decisions.

FUTURE STATE

Why is a change needed now? The average rate per outside counsel hour across the AmLaw 200 has gone up 30% since 2014. With legal rates increasing every single year, and with fee arrangements and billing structures becoming more and more complex, there are problems E-billers just can’t recognize or solve. Even the most advanced e-Biller’s core function is to process an invoice, and that’s their technological ceiling. What’s lacking is true, market-wide data analytics to give in-house legal teams total control of their legal spend and distinct measurement of historical deal spend to untangle hidden aspects of legal tasks.

The Bodhala platform is designed by lawyers for lawyers to go beyond eBilling. Our proprietary platform gives GCs, CLOs, and their teams the tools to not only ingest and clean up their eBilling data but understand the nuances of their spend and make confident decisions with outside counsel. Using revolutionary machine learning algorithms designed to surface and correct the most complex of legal billing situations, Bodhala is able to sort out blended billing rates to identify the best talent for a matter.  Our platform offers groundbreaking legal technology solutions that empower teams to analyze, interpret and optimize outside counsel spend — trailblazing a new era of legal market intelligence. Real transparency, real accountability, real control.

Learn more about the key differences between Bodhala and eBillers.

Tableau: A Business Intelligence Platform, NOT a Legal Intelligence Platform

With the abundance of data available at our fingertips, organizations are increasingly challenged to utilize data in meaningful ways. IT departments often overstate the utility of data visualization tools to internal legal teams to map out high-level metrics through charts and graphs – in ways that otherwise wouldn’t be apparent through traditional spreadsheets.

Tableau has been the leader among ’self-service’ business intelligence platforms — yet this popular generic data visualization platform fails to cover the nuances of legal spend management and often fall short of delivering meaningful insights.

Bodhala provides the solution through Hercules, our proprietary data tool that analyzes rates, practice areas, matter types, matter, and other factors to create peer sets that provide accurate apples-to-apples comparisons when it comes to cost and staffing. 

Let’s dig further into why Bodhala is the most powerful end-to-end legal spend management platform.

Quick and Easy Doesn’t Always Mean Insightful

Tableau is a presentation tool, not an analysis tool. Tableau gives you the “what,” but not the “why” and “how.”

With Tableau, you need to not only know where you’re starting but where you’re trying to go. While building simple dashboards on Tableau is easy if you have an admin on staff, legal spend management is relentlessly complex and requires data-backed insights to drive impactful decisions.

Bodhala is a groundbreaking technology platform created by lawyers to transform the half-a-trillion dollar global legal industry. Our platform refines organizational processes by empowering your legal team with deeper insights that allow you to better analyze, interpret and optimize outside counsel spend, trailblazing a new era of legal market intelligence.

Our dashboard answers the following questions that your traditional data visualization platforms can’t:

• How do firms allocate work to their associates?
• How do law firms account for different discounts?
• How much time, on average, does each matter take and what does it cost?
• How much are you paying compared to the industry rate?
• How are your rate cards impacting your total legal spend?

Utilizing Data You Trust

One of the greatest operational challenges Tableau users face is data cleanup. Although the platform was built with big data in mind, Tableau users find it difficult to manipulate and model data in an efficient manner. Some Tableau power users even recommend that data work be done outside of Tableau, and then be imported back into the platform for the best results.

On top of this, they must ensure that the imported data is clean and uniform, which is a process that requires countless hours by your data team to just make sure that everything is tagged appropriately and nothing falls through the cracks.

Bodhala removes this key operational headache with Hercules, the god of all analytics platforms. Hercules’ proprietary suite of data tools helps companies marry legal spend data in a clean, organized, and pain-free way.

Hercules uses machine learning to automatically organize, categorize, and taxonomize your legal data so you’re always working with clean data. The algorithm also detects any major disruptions in data patterns and helps you identify any anomalies within your massive dataset.

Fundamental Data Errors Lead to Bad Behavior

Law firm discounting is complex and difficult to measure through your invoicing platforms. Bodhala’s Hercules engine identifies and simplifies the following structures right out of the box:

• Write-offs and task-level discounts
• Invoice level discounts
• Line item discounts
• Relationship discounts

Leveraging Unmatched Business Intelligence

Teams utilizing data visualization tools like Tableau have traditionally relied on 3rd party benchmarks to determine the “best” rates when negotiating with their law firms. Unfortunately, this process doesn’t allow in-house counsel to go into the specifics of how those rates came to be.

Bodhala goes beyond the ‘rack rate’ and provides precise industry benchmarks that work closely with your proprietary data to identify how your legal fees weigh up to industry averages.

Our benchmarks empower teams to make true apples-to-apples comparisons. Unlike publicly available benchmarks, we provide transparency on integral factors like matter-type competitiveness, bankruptcy history, law firm financials, and aggregated client data.

Try Bodhala Today

Real transparency, real accountability, real control.

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